SherbyNet - /page/wikibook/entry.mu

Micron Document

<!DOCTYPE html>

<title>InMobi</title>

</head>

InMobi

</h1>

</header>

/* start https://en.wikipedia.org/ */

.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}

/* end https://en.wikipedia.org/ */

</style><style data-mw-deduplicate="TemplateStyles:r1242257876">

/* start https://en.wikipedia.org/ */

.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}

/* end https://en.wikipedia.org/ */

</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">InMobi</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"></td></tr><tr><th scope="row" class="infobox-label">Formerly</th><td class="infobox-data nickname">mKhoj</td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="Private_company" class="mw-redirect" title="Private company">Private</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><style data-mw-deduplicate="TemplateStyles:r1126788409">

/* start https://en.wikipedia.org/ */

.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}

/* end https://en.wikipedia.org/ */

</style><div class="plainlist">

<ul><li><a href="Internet" title="Internet">Internet</a></li>

<li><a href="Digital_marketing" title="Digital marketing">Digital marketing</a></li>

<li><a href="Social_networking_service" title="Social networking service">Social networking service</a></li></ul>

</div></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">2007 (2007) <a href="#cite_note-1">[1]</a></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><div class="plainlist"><ul><li>Naveen Tewari</li><li>Mohit Saxena</li><li>Amit Gupta</li><li>Abhay Singhal</li></ul></div>

<a href="#cite_note-2">[2]</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="Bangalore" class="mw-redirect" title="Bangalore">Bangalore</a>, <a href="Karnataka" title="Karnataka">Karnataka</a>, India</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><div class="plainlist">

<ul><li>Piyush Shah (Co Founder of InMobi Group and President & COO, Glance) <a href="#cite_note-3">[3]</a></li>

<li>Marc Steifman (<a href="CFO" class="mw-redirect" title="CFO">CFO</a>)</li></ul>

</div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><div class="plainlist"><ul><li><a href="Glance_(company)" title="Glance (company)">Glance</a> (including <a href="Roposo" title="Roposo">Roposo</a>)</li><li>Trufactor</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"> US$281 million (FY23)<a href="#cite_note-fy23-4">[4]</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"> US$41 million (FY23)<a href="#cite_note-fy23-4">[4]</a></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">2,500<a href="#cite_note-5">[5]</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://www.inmobi.com/">inmobi.com</a></td></tr></tbody></table>

InMobi (formerly mKhoj) is an Indian <a href="Multinational_corporation" title="Multinational corporation">multinational</a> <a href="Technology_company" title="Technology company">technology company</a>, based in <a href="Bangalore" class="mw-redirect" title="Bangalore">Bangalore</a>.<a href="#cite_note-VentureBeat-6">[6]</a><a href="#cite_note-www.ETtech.com-7">[7]</a><a href="#cite_note-Chatterjee-8">[8]</a> Originally an SMS-based search engine, it now operates a mobile-first platform to enable contextual mobile advertising.<a href="#cite_note-:0-9">[9]</a>

The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.<a href="#cite_note-10">[10]</a> In 2008, it transitioned from being a <a href="SMS" title="SMS">SMS</a>-based search engine to mobile advertising and rebranded as InMobi. In 2011, InMobi became the first Indian <a href="List_of_unicorn_startup_companies" title="List of unicorn startup companies">unicorn startup company</a>.<a href="#cite_note-11">[11]</a> It has 22 offices in 12 countries across 5 continents and employs around 2,500 people.<a href="#cite_note-Pandya-Wagh-12">[12]</a><a href="#cite_note-13">[13]</a>

The company is backed by <a href="Soft_Bank" class="mw-redirect" title="Soft Bank">Soft Bank</a>, <a href="Kleiner_Perkins_Caufield_%26_Byers" class="mw-redirect" title="Kleiner Perkins Caufield & Byers">Kleiner Perkins Caufield & Byers</a> and <a href="Ram_Shriram" title="Ram Shriram">Ram Shriram</a>'s Sherpalo Ventures.<a href="#cite_note-:0-9">[9]</a><a href="#cite_note-14">[14]</a> It raised a total of US$215.6 million in three rounds of funding – US$0.5 million in 2007, US$7.1 million in Series A funding in 2008, US$8 million in Series B funding in 2010, US$200 million in Series C funding in 2011.<a href="#cite_note-:0-9">[9]</a>

<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>

InMobi started in 2007, when it was known as mKhoj (mobile khoj), providing SMS-based <a href="Web_search_engine" class="mw-redirect" title="Web search engine">search engine</a> services.<a href="#cite_note-Pandya-Wagh-12">[12]</a> The launch followed its first round of funding of $500,000 USD was from Mumbai Angels in August 2006. It was started by the four founders out of a residential apartment in Bangalore.<a href="#cite_note-15">[15]</a>

The founders later felt the need to rebrand to InMobi as the company shifted focus from mobile search to <a href="Mobile_advertising" title="Mobile advertising">mobile advertising</a>. "InMobi" was also thought to be easier to pronounce in English as compared to mKhoj – which is a derivative of the <a href="Hindi" title="Hindi">Hindi</a> word for "search".<a href="#cite_note-16">[16]</a> The company initially operated in emerging markets in <a href="Asia" title="Asia">Asia</a> and <a href="Africa" title="Africa">Africa</a>, before expanding to the US in 2009.<a href="#cite_note-17">[17]</a> After rebranding the company from mKhoj to InMobi, they received Series A funding of $7.1 million USD from <a href="Kleiner_Perkins_Caufield_%26_Byers" class="mw-redirect" title="Kleiner Perkins Caufield & Byers">Kleiner Perkins Caufield & Byers</a> in 2008, and Series B funding to the tune of $8 Million USD in 2010.<a href="#cite_note-businesstoday.in-18">[18]</a>

In 2011, the start-up raised $200 million USD from <a href="SoftBank_Group" title="SoftBank Group">Softbank Group</a>. The investment was doled out in two tranches, US$100 million in 2011 and the rest in 2012.<a href="#cite_note-19">[19]</a>

In August 2011, InMobi acquired US-based mobile advertising provider Sprout, which was backed by <a href="Polaris_Partners" title="Polaris Partners">Polaris Partners</a>. Sprout, which provided the platform for creating <a href="HTML5" title="HTML5">HTML5</a> rich media advertising, was renamed InMobi Studio in 2012.<a href="#cite_note-20">[20]</a><a href="#cite_note-21">[21]</a> In July 2012, InMobi acquired MMTG Labs, a San Francisco-based start-up that operates Facebook apps marketplace Appbistro as well as white label app distribution platform AppGalleries. Per <a href="TechCrunch" title="TechCrunch">TechCrunch</a>, the new platform AppGallery was the reason for InMobi acquisition of MMTG.<a href="#cite_note-22">[22]</a><a href="#cite_note-23">[23]</a>

InMobi launched its native advertising platform in 2014.<a href="#cite_note-Mishra-24">[24]</a><a href="#cite_note-:1-25">[25]</a> In 2015, InMobi launched a new remarketing and discovery platform called Miip.<a href="#cite_note-26">[26]</a><a href="#cite_note-27">[27]</a>

In September 2015, InMobi entered a <a href="Monetization" title="Monetization">monetisation</a> partnership with China-based APUS group, which allows users to customise their android screens. The partnership provides the company access to an estimated 500 million users in China as well as exclusive access to all APUS users in <a href="India" title="India">India</a>.<a href="#cite_note-28">[28]</a><a href="#cite_note-29">[29]</a>

According to sources, InMobi laid off approximately 10 per cent of its workforce in April 2016, due to the company reeling under losses of US$45.5 million in 2014-15 and US$40.91 million in 2015–16 in a bid to show profitability.<a href="#cite_note-businesstoday.in-18">[18]</a> The company also saw major attrition in their senior management during this phase.<a href="#cite_note-30">[30]</a> InMobi has refuted the claims, by stating that they added 184 full employees in 2016 and their voluntary attrition rates are lower than the industry average with 80% of the executive team at InMobi has an average tenure of more than four years.<a href="#cite_note-31">[31]</a>

In Jan 2018, InMobi acquired Los Angeles based Aerserv for US$90 Million in cash and stock to create the world's largest programmatic video platform for mobile publishers; making it InMobi's fifth and largest acquisition till date.<a href="#cite_note-32">[32]</a><a href="#cite_note-33">[33]</a> In November 2019, InMobi's <a href="Glance_(company)" title="Glance (company)">Glance</a><a href="#cite_note-34">[34]</a> (the mobile content platform and part of the InMobi Group) acquired short video content platform <a href="Roposo" title="Roposo">Roposo</a>.<a href="#cite_note-35">[35]</a>

<ul><li><a href="IronSource" title="IronSource">IronSource</a></li>

<li><a href="AdMob" title="AdMob">AdMob</a></li></ul>

<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>

/* start https://en.wikipedia.org/ */

.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}

/* end https://en.wikipedia.org/ */

</style><div class="reflist reflist-columns references-column-width" style="column-width: 30em;">

/* start https://en.wikipedia.org/ */

.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("./mw/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("./mw/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("./mw/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("./mw/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}

/* end https://en.wikipedia.org/ */

</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.techinasia.com/inmobi-naveen-tewari-founding-story">"Tech in Asia - Connecting Asia's startup ecosystem"</a>. www.techinasia.com.</cite>

</li>

<li id="cite_note-2"><a href="#cite_ref-2">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.zaubacorp.com/company/INMOBI-TECHNOLOGY-SERVICES-PRIVATE-LIMITED/U72900KA2011PTC060216">"INMOBI TECHNOLOGY SERVICES PRIVATE LIMITED - Company, directors and contact details | Zauba Corp"</a>. www.zaubacorp.com.</cite>

</li>

<li id="cite_note-3"><a href="#cite_ref-3">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.forbesindia.com/article/take-one-big-story-of-the-day/content-creators-and-commerce-how-glance-wants-to-lead-indias-next-big-online-opportunity/69949/1">"Content, Creators and Commerce: How Glance Wants to Lead India's Next Big Online Opportunity"</a>.</cite>

</li>

<li id="cite_note-fy23-4">^ <a href="#cite_ref-fy23_4-0">a</a> <a href="#cite_ref-fy23_4-1">b</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.livemint.com/companies/news/inmobis-glance-phone-lock-screen-app-ipo-after-profit-in-us-japan-india-11725799728474.html">"InMobi's consumer bet is working; Glance profitability in sight, IPO may be next"</a>. Mint. Retrieved 29 May 2025.</cite>

</li>

<li id="cite_note-5"><a href="#cite_ref-5">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.thehindubusinessline.com/companies/inmobi-lays-off-50-70-employees-on-performance-metrics/article66423388.ece">"InMobi lays off 50-70 employees on performance metrics"</a>. 23 January 2023.</cite>

</li>

<li id="cite_note-VentureBeat-6"><a href="#cite_ref-VentureBeat_6-0">^</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://venturebeat.com/2018/06/26/inmobi-and-microsoft-partner-on-cloud-based-mobile-enterprise-marketing-platform/">"InMobi and Microsoft partner on cloud-based mobile enterprise marketing platform"</a>. VentureBeat. 26 June 2018. Retrieved 23 August 2018.</cite>

</li>

<li id="cite_note-www.ETtech.com-7"><a href="#cite_ref-www.ETtech.com_7-0">^</a> <cite id="CITEREFwww.ETtech.com2018" class="citation news cs1">www.ETtech.com (26 June 2018). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180823174232/https://tech.economictimes.indiatimes.com/news/corporate/inmobi-partners-microsoft-to-offer-marketing-solutions-to-enterprises/64750874">"InMobi partners Microsoft to offer marketing solutions to enterprises - ETtech"</a>. The Economic Times. Archived from <a rel="nofollow" class="external text" href="https://tech.economictimes.indiatimes.com/news/corporate/inmobi-partners-microsoft-to-offer-marketing-solutions-to-enterprises/64750874">the original</a> on 23 August 2018. Retrieved 23 August 2018.</cite>

</li>

<li id="cite_note-Chatterjee-8"><a href="#cite_ref-Chatterjee_8-0">^</a> <cite id="CITEREFChatterjee" class="citation news cs1">Chatterjee, Laharee. <a rel="nofollow" class="external text" href="https://www.reuters.com/article/us-inmobi-microsoft/microsoft-inmobi-collaborate-to-offer-marketing-capabilities-to-enterprise-customers-idUSKBN1JM118">"Microsoft, InMobi collaborate to offer marketing capabilities to..."</a> U.S. Retrieved 23 August 2018.</cite>

</li>

<li id="cite_note-:0-9">^ <a href="#cite_ref-:0_9-0">a</a> <a href="#cite_ref-:0_9-1">b</a> <a href="#cite_ref-:0_9-2">c</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.firstpost.com/business/why-did-inmobi-succeed-it-didnt-copy-everything-rivals-did-explains-ceo-naveen-tewari-2656766.html">"Why did InMobi succeed? It did things differently to compete, explains CEO Naveen Tewari"</a>. Firstpost. 7 March 2016. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-10"><a href="#cite_ref-10">^</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://economictimes.indiatimes.com/small-biz/startups/inmobis-naveen-tewari-on-the-benefits-of-having-cofounders-who-are-different-yet-similar/articleshow/49210449.cms">"InMobi's Naveen Tewari on the benefits of having cofounders "who are different yet similar""</a>. The Economic Times. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-11"><a href="#cite_ref-11">^</a> <cite id="CITEREFRamakrishnan2019" class="citation web cs1">Ramakrishnan, N. (18 March 2019). <a rel="nofollow" class="external text" href="https://www.thehindubusinessline.com/specials/emerging-entrepreneurs/inmobi-the-journey-of-indias-first-unicorn/article26570570.ece">"InMobi: The journey of India's first unicorn"</a>. @businessline.</cite>

</li>

<li id="cite_note-Pandya-Wagh-12">^ <a href="#cite_ref-Pandya-Wagh_12-0">a</a> <a href="#cite_ref-Pandya-Wagh_12-1">b</a> <cite id="CITEREFPandya-Wagh2015" class="citation news cs1">Pandya-Wagh, Kinjal (20 October 2015). <a rel="nofollow" class="external text" href="https://www.bbc.com/news/business-34539191">"India's global ad giant taking on Google and Facebook"</a>. BBC News. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-13"><a href="#cite_ref-13">^</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://m.firstpost.com/business/google-looking-buy-indian-startup-inmobi-beef-advertising-platform-2147265.html">"Is Google looking to buy Indian startup InMobi to improve its advertising platform?"</a>. Firstpost. 11 March 2015. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-14"><a href="#cite_ref-14">^</a> <cite id="CITEREFAbrar" class="citation news cs1">Abrar, Peerzada. <a rel="nofollow" class="external text" href="http://www.thehindu.com/business/Industry/InMobi-to-pay-950000-for-deceptively-tracking-consumers%E2%80%99-locations/article14397006.ece">"InMobi to pay $950,000 for deceptively tracking consumers' locations"</a>. The Hindu. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-15"><a href="#cite_ref-15">^</a> <cite id="CITEREFMadhok" class="citation news cs1">Madhok, Diksha. <a rel="nofollow" class="external text" href="https://qz.com/287978/these-early-offices-of-indias-hottest-startups-show-how-far-they-have-come/">"These early offices of India's hottest startups show how far they have come"</a>. Quartz. Retrieved 7 February 2017.</cite>

</li>

<li id="cite_note-16"><a href="#cite_ref-16">^</a> <cite id="CITEREFWauters2009" class="citation web cs1">Wauters, Robin (5 August 2009). <a rel="nofollow" class="external text" href="https://techcrunch.com/2009/08/05/mobile-ad-network-mkhoj-rebrands-as-inmobi-eyes-expansion-in-europe/">"Mobile Ad Network m Khoj Rebrands As InMobi, Eyes Expansion In Europe"</a>. TechCrunch. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-17"><a href="#cite_ref-17">^</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://knowledge.wharton.upenn.edu/article/inmobis-naveen-tewari-mobile-internet-will-be-the-largest-medium-ever/">"InMobi's Naveen Tewari: Mobile Internet Will Be the Largest Medium Ever - Knowledge@Wharton"</a>. Knowledge@Wharton. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-businesstoday.in-18">^ <a href="#cite_ref-businesstoday.in_18-0">a</a> <a href="#cite_ref-businesstoday.in_18-1">b</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.businesstoday.in/magazine/corporate/inmobi-is-finding-it-difficult-to-raise-funds/story/235887.html">"InMobi's Trials and Tribulations- Business News"</a>. www.businesstoday.in. 13 August 2016. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-19"><a href="#cite_ref-19">^</a> <cite id="CITEREFWasserman2011" class="citation web cs1">Wasserman, Todd (15 September 2011). <a rel="nofollow" class="external text" href="http://mashable.com/2011/09/15/inmobi-raises-200m/">"Mobile Ad Network InMobi Raises $200 Million"</a>. Mashable. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-20"><a href="#cite_ref-20">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.afaqs.com/news/story/31305_InMobi-acquires-Sprout">"InMobi acquires Sprout"</a>. www.afaqs.com. 4 August 2011. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-21"><a href="#cite_ref-21">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nextbigwhat.com/html5-ad-platform-sprout-rebranded-to-inmobi-studio-297/">"InMobi rebrands HTML5 ad platform Sprout to InMobi Studio"</a>. www.nextbigwhat.com. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-22"><a href="#cite_ref-22">^</a> <cite id="CITEREFTaylor2012" class="citation web cs1">Taylor, Colleen (12 July 2012). <a rel="nofollow" class="external text" href="https://techcrunch.com/2012/07/12/inmobi-buys-appbistro-appgalleries-mmtg-labs/">"InMobi Acquires MMTG Labs, The Startup Behind AppBistro And AppGalleries"</a>. TechCrunch. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-23"><a href="#cite_ref-23">^</a> <cite id="CITEREFSN2012" class="citation web cs1">SN, Vikas (13 July 2012). <a rel="nofollow" class="external text" href="http://www.medianama.com/2012/07/223-inmobi-acquires-appbistro-appgalleries-owner-mmtg-labs/">"InMobi Acquires Appbistro & AppGalleries Owner MMTG Labs"</a>. MediaNama. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-Mishra-24"><a href="#cite_ref-Mishra_24-0">^</a> <cite id="CITEREFMishra2014" class="citation web cs1">Mishra, Pankaj (29 April 2014). <a rel="nofollow" class="external text" href="https://techcrunch.com/2014/04/29/inmobi-launches-native-ad-platform-to-woo-publishers-looking-beyond-facebook-google/">"InMobi Launches Native Ad Platform To Woo Publishers Looking Beyond Facebook, Google"</a>. TechCrunch. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-:1-25"><a href="#cite_ref-:1_25-0">^</a> <cite id="CITEREFMishra2014" class="citation web cs1">Mishra, Pankaj (10 February 2014). <a rel="nofollow" class="external text" href="https://techcrunch.com/2014/02/10/inmobi-launches-interactive-video-ad-platform-to-help-advertisers-boost-sales-on-mobile/">"InMobi Launches Interactive Video Ad Platform To Help Advertisers Boost Sales On Mobile"</a>. TechCrunch. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-26"><a href="#cite_ref-26">^</a> <cite id="CITEREFReporter2015" class="citation news cs1">Reporter, B. S. (15 July 2015). <a rel="nofollow" class="external text" href="http://www.business-standard.com/article/companies/inmobi-launches-content-discovery-ad-platform-miip-115071500160_1.html">"InMobi launches content discovery ad platform Miip"</a>. Business Standard India. Retrieved 7 February 2017.</cite>

</li>

<li id="cite_note-27"><a href="#cite_ref-27">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.mediapost.com/publications/article/288279/inmobi-launches-mobile-first-in-app-remarketing-pl.html">"InMobi Launches Mobile-First In-App Remarketing Platform"</a>. www.mediapost.com. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-28"><a href="#cite_ref-28">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.vccircle.com/news/technology/2015/09/29/inmobi-raises-100m-tennenbaum-others">"InMobi raises $100M from Tennenbaum, others"</a>. www.vccircle.com. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-29"><a href="#cite_ref-29">^</a> <cite id="CITEREFBehal" class="citation news cs1">Behal, Ambika. <a rel="nofollow" class="external text" href="https://www.forbes.com/sites/abehal/2015/11/26/indias-inmobi-is-giving-facebook-and-google-a-run-for-their-money/#400c0549795d">"India's InMobi Is Giving Facebook And Google A Run For Their Money"</a>. Forbes. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-30"><a href="#cite_ref-30">^</a> <cite id="CITEREFChandran" class="citation news cs1">Chandran, Peerzada Abrar, Pradeesh. <a rel="nofollow" class="external text" href="http://www.thehindu.com/business/Industry/layoffs-at-iconic-mobile-ad-startup-inmobi/article8447567.ece">"Layoffs at iconic mobile ad start-up InMobi"</a>. The Hindu. Retrieved 2 February 2017.</cite><code class="cs1-code">{{cite news}}</code>: CS1 maint: multiple names: authors list (link)

</li>

<li id="cite_note-31"><a href="#cite_ref-31">^</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://techcircle.vccircle.com/2016/12/30/flashback-2016-inmobi-grapples-with-eroding-confidence-losses/">"Flashback 2016: InMobi grapples with top-level exits, losses"</a>. Techcircle.in - India startups, internet, mobile, e-commerce, software, online businesses, technology, venture capital, angel, seed .Not only that this Inmobi tracks or embedds cookies without customers knowledge. 30 December 2016. Retrieved 2 February 2017.</cite>

</li>

<li id="cite_note-32"><a href="#cite_ref-32">^</a> <cite id="CITEREFBhattacharya" class="citation news cs1">Bhattacharya, Ananya. <a rel="nofollow" class="external text" href="https://qz.com/1175121/inmobi-an-indian-unicorn-is-going-global-in-search-of-technology-and-talent/">"An Indian unicorn is going global in search of technology and talent"</a>. Quartz. Retrieved 17 January 2018.</cite>

</li>

<li id="cite_note-33"><a href="#cite_ref-33">^</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://timesofindia.indiatimes.com/companies/inmobi-acquires-us-based-aerserv-for-90-million/articleshow/62447774.cms">"InMobi acquires US-based AerServ for $90 million - Times of India"</a>. The Times of India. Retrieved 17 January 2018.</cite>

</li>

<li id="cite_note-34"><a href="#cite_ref-34">^</a> <cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.forbesindia.com/article/leaderboard/inmobi-wants-to-glue-your-attention-to-your-lock-screen/53095/1">"InMobi wants to glue your attention to your lock screen"</a>. Forbesindia.com- forbes india business news, share market investment, India's richest people, startups. 17 April 2019.</cite>

</li>

<li id="cite_note-35"><a href="#cite_ref-35">^</a> <cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://inshorts.com/en/news/indias-1st-unicorn-inmobis-glance-buys-iitians-video-app-roposo-1574739188398">"India's 1st unicorn InMobi's Glance buys IITians' video app Roposo"</a>. Inshorts - Stay Informed. Retrieved 26 November 2019.</cite>

</li>

</ol></div>

<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>

<ul><li><a rel="nofollow" class="external text" href="https://www.inmobi.com/">InMobi</a></li>

<li><a rel="nofollow" class="external text" href="https://inmobi.cn/">InMobi China</a></li></ul>

/* start https://en.wikipedia.org/ */

.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}

/* end https://en.wikipedia.org/ */

</style><style data-mw-deduplicate="TemplateStyles:r1236075235">

/* start https://en.wikipedia.org/ */

.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output .navbox-list{line-height:1.5em;border-color:#fdfdfd}.mw-parser-output .navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}

/* end https://en.wikipedia.org/ */

</style></div><div role="navigation" class="navbox" aria-labelledby="SoftBank_Group69" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><style data-mw-deduplicate="TemplateStyles:r1239400231">

/* start https://en.wikipedia.org/ */

.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}

/* end https://en.wikipedia.org/ */

</style><div id="SoftBank_Group69" style="font-size:114%;margin:0 4em"><a href="SoftBank_Group" title="SoftBank Group">SoftBank Group</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Masayoshi_Son" title="Masayoshi Son">Masayoshi Son</a> (founder)</li>

<li><a href="Nikesh_Arora" title="Nikesh Arora">Nikesh Arora</a></li>

<li><a href="Marcelo_Claure" title="Marcelo Claure">Marcelo Claure</a></li>

<li><a href="Eric_Hippeau" title="Eric Hippeau">Eric Hippeau</a></li>

<li><a href="Rajeev_Misra" title="Rajeev Misra">Rajeev Misra</a></li>

<li><a href="Shigenobu_Nagamori" title="Shigenobu Nagamori">Shigenobu Nagamori</a></li>

<li><a href="Sachio_Semmoto" title="Sachio Semmoto">Sachio Semmoto</a></li>

<li><a href="Akshay_Naheta" title="Akshay Naheta">Akshay Naheta</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Companies</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><td colspan="2" class="navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Arm_Holdings" title="Arm Holdings">Arm Holdings</a></li>

<li><a href="Aldebaran_Robotics" class="mw-redirect" title="Aldebaran Robotics">Aldebaran Robotics</a></li>

<li><a href="Brightstar_Corporation" class="mw-redirect" title="Brightstar Corporation">Brightstar Corporation</a></li>

<li><a href="DramaFever" title="DramaFever">DramaFever</a></li>

<li><a href="Fortress_Investment_Group" title="Fortress Investment Group">Fortress Investment Group</a></li>

<li><a href="LY_Corporation" title="LY Corporation">LY Corporation</a></li>

<li><a href="RadioShack" title="RadioShack">RadioShack</a></li>

<li><a href="SB_Creative" title="SB Creative">SB Creative</a></li>

<li><a href="SoftBank_Mobile" class="mw-redirect" title="SoftBank Mobile">SoftBank Mobile</a></li>

<li><a href="T-Mobile_US" title="T-Mobile US">T-Mobile US</a> (7.64%)</li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">India</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Blinkit" title="Blinkit">Blinkit</a></li>

<li><a href="Flipkart" title="Flipkart">Flipkart</a></li>

<li><a href="Paytm" title="Paytm">Paytm</a></li>

<li><a href="Snapdeal" title="Snapdeal">Snapdeal</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Southeast Asia</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Gojek" title="Gojek">Gojek</a></li>

<li><a href="Tokopedia" title="Tokopedia">Tokopedia</a></li></ul></li>

</div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Affiliated companies</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="GungHo_Online_Entertainment" title="GungHo Online Entertainment">GungHo Online Entertainment</a> (3.80%)</li>

<li><a href="Alibaba_Group" title="Alibaba Group">Alibaba Group</a> (36%)</li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="Boston_Dynamics" title="Boston Dynamics">Boston Dynamics</a></li>

<li><a href="Fukuoka_SoftBank_Hawks" title="Fukuoka SoftBank Hawks">Fukuoka SoftBank Hawks</a></li>

<li><a href="SBI_Group" title="SBI Group">SBI Group</a></li>

<li><a href="SoftBank_Capital" title="SoftBank Capital">SoftBank Capital</a></li>

<li><a href="SoftBank_Vision_Fund" title="SoftBank Vision Fund">SoftBank Vision Fund</a></li>

<li><a href="Sprint_Corporation" title="Sprint Corporation">Sprint Corporation</a></li></ul>

</div></td></tr></tbody></table></div></div><div><div class="zim-footer">

This article is issued from <a class="external text" title="Last edited on 2025-08-08" href="https://en.wikipedia.org/wiki/?title=InMobi&oldid=1304799206">Wikipedia</a>. The text is available under <a class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Creative Commons Attribution-Share Alike 4.0</a> unless otherwise noted. Additional terms may apply for the media files.

</div>

</div></div>

</div>

</main>

</div>

</body></html>